SELECTED WORK / WEBSITE DESIGN
Concourse Automotive
A conversion-focused automotive service experience built around trust, convenience, clear service pathways, and confident vehicle care.
Project Snapshot
Turning a complex service business into a clear customer journey.
Concourse Automotive offers much more than routine vehicle repair. Its digital experience needed to communicate a broad service offering—including diagnostics, preventive maintenance, vehicle-specific service, promotions, reviews, fleet service, and ongoing car care—without overwhelming customers.
The challenge was to organize that depth into an experience that felt simple, trustworthy, and easy to navigate while helping drivers quickly determine whether Concourse could service their vehicle and confidently move toward scheduling an appointment.
The website was structured around the way automotive customers actually make service decisions: understand the shop, confirm their vehicle is supported, find the appropriate service, evaluate trust signals, and take action.
Clear service pathways, prominent calls to action, a structured vehicle directory, promotional offers, customer reviews, fleet-service messaging, and long-term maintenance options were brought together into one connected experience. Consistent visual patterns and navigation keep the experience recognizable across the site while allowing each page to focus on a specific customer need.
The Approach
The Outcome
The finished experience gives Concourse Automotive a cohesive digital service platform rather than a collection of disconnected pages.
Across eight primary website experiences, customers can move from discovery and trust-building to service selection and booking with clearer pathways. The site also supports multiple audiences—from individual drivers and repeat customers to fleet operators—while maintaining a consistent visual identity and customer journey throughout.